About the business
Castle Construction Supplies Pty Ltd is a new company based in Canberra. Can you guess what they do? … That’s right, construction supplies!
The “Castle” part of the business name comes from the director, Tom Castle (who, incidentally, is my partner).
The idea is, a builder provides the plans for their next project and Castle Supplies will measure and order the supplies, from bricks to sand to ties to everything they need – and coordinate delivery to site. Pretty cool, hey?
At this stage in the business, Tom is focusing on bricklaying supplies. He has over 10 years’ experience as a bricklayer – and the last 5 years he has been a foreman – so it’s safe to say that he knows his stuff. In fact, at the moment, Tom is managing two job sites, working on his business and redoing our backyard. He’s pretty awesome.
Anyway, getting to the design –
The Castle Supplies logo includes an icon and wordmark. The icon can be viewed as a building, castle and crown, making it relevant to the business name, mission and target audience.
I put together a style guide for the Castle Supplies brand (something every organisation should have as consistency across different platforms is crucial for brand awareness and recognition). The style guide covers proper use of the logo, the typeface and the colour palette. Here are some screen shots…
The colour palette consists of dark orange, yellow-orange and dark grey. I chose orange as it’s a very common colour in construction. If you close your eyes and picture a construction site, all tradies will be in orange or yellow high-vis.
The typeface used in the Castle Supplies logo is called Saira. Saira is a sans serif typeface featuring a wide range of weights and widths, making it suitable for a variety of applications. Saira will be used for headings and will be paired with Roboto for body copy.
I also designed Tom’s business cards. As I mentioned, Tom is focusing on bricklaying supplies, hence the tagline we came up with, “Your one-stop brickwork shop”.
We’re also in the process of designing his website. At the moment the website is a simple one-pager however, we’re planning on launching an e-commerce site in the future. You can click here to check it out.
Do you need help with your branding project? Hit me up!